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SAWARA

Travel

UpdateMarch 29, 2018
ReleaseMarch 29, 2018

In the Edo period (1603-1867), Sawara thrived as a commercial town. As an important distribution center for products shipped on the Tone River and its tributary, the Ono River, markets were held and merchants gathered in Sawara. Brewing of sake, soy sauce and miso were launched here in the Edo period and has continued down to the present day. Because it was a commercial town, the town had a free and energetic atmosphere, and the cultural level of heads of merchant families was high. Ino Tadataka (1745-1818), who created the first detailed and accurate maps of all Japan, was born in Kujukuri, Chiba Prefecture, and was adopted into the Ino Family that ran a brewery in Sawara. Impressive merchant houses and storehouses from more than 100 years ago still stand along the Ono River, which reminds visitors that Sawara was called “Little Kyoto.”