Kitakata is one of the three best places for ramen, along with Sapporo (Hokkaido) and Hakata (Fukuoka). Curly thick noodles and a plain soup based on niboshi (small dried sardines) and kombu (kelp) are characteristics of the Kitakata ramen. There are over 100 ramen shops in the town.
Kitakata is famous for good sake made from Mount Iide spring water and delicious Aizu rice. Some breweries offer tours and sake-tasting.