Matchamachi is known as the town of toys. In this district, there used to be many diff erent toy manufacturers and wholesalers. But, as time has passed, they have been replaced by shops dealing with traditional seasonal Japanese toys such as hina dolls for Girls’ Day from February to March, gogatsu ningyo (armor and samurai dolls) for Boys’ Day from March to May, fireworks from June to August, and Christmas decorations from October to December. Just walking around this district and looking at the shops’ displays is fun. On the south of Nagahori-dori Street is Karahori Shotengai Street, extending eastward. Th is is a small alley but has such a variety of shops that it is worth checking out. On the back streets, there are old pre-WWII wooden houses that had escaped damage and make great photo subjects.






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