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UpdateMarch 22, 2018
ReleaseMarch 22, 2018

An area of rich nature, Ehime has long been a popular abode of novelists intent on adding to the pages of Japanese literary history while over recent decades, the silver and small screen have both muscled in somewhat with their film crews and location shoots. Besides its literary and screen potential, Ehime is also known as an area with abundant supplies of fruit – producers here specializing in kiwi, mandarin oranges and Iyokan (a local orange named after its old area name of “Iyo”).