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Explore Sapporo’s Highlights!
-Festivals & Events in Sapporo-


UpdateApril 10, 2019
ReleaseMarch 28, 2018

Festivals & Events in Sapporo

The Representative Event of Sapporo: Sapporo Snow Festival

The festival started in 1950, when local junior high and high school students created six snow statues in Odori Park. Now it is an event that many tourists from all over the world come to see. The Snow Festival has three sites: The Odori Site where visitors can enjoy various giant snow statues and projection mapping; the Susukino Site where romantic ice statues stand; and the Tsudome Site where visitors can play on slides made of ice, snow rafts and snow. A large ski/snowboard jumping platform is set up at the Odori Site, and there is an event where Japanese top-class jumpers perform their jumps! Watching the snow statues being dismantled after the festival is also something you can enjoy that is not very well known.

Every year from the first to second week of February*

Sapporo Autumn Fest

At the Autumn Fest held in Odori Park during autumn, local products are proudly presented, and you can enjoy delicious Hokkaido foods to your heart’s (and stomach’s) content!

Every year in September*

YOSAKOI Soran Festival

The main site of the YOSAKOI Soran Festival is Odori Park, the center of Sapporo. The dance is a mixture of “Naruko” used in the “Yosakoi Festival” in Kochi Prefecture and Hokkaido’s folk song “Soran-bushi.” About 30 thousand dancers participate in this spectacular event. There is an event during the festival in which anyone can join and dance.

June 6 to 10, 2018*

Pacific Music Festival

The international educational music festival PMF was founded in Sapporo by leading 20th century conductor and composer Leonard Bernstein. Young musicians gather from all over the world, perform at outdoor concerts at Sapporo Art Forest where you can enjoy the summer breeze, give professional performances in Sapporo Concert Hall with its excellent sound, and give free concerts you can listen to in the city such as in Odori Park.

July 7 to August 1, 2018*

SAPPORO CITY JAZZ held during the same season is also recommended! Sapporo is filled with music this time of the year!

Sapporo White Illumination

Sapporo White Illumination was certified as one of the Japan’s Three Major Illuminations in 2017. You will be able to enjoy the art of beautiful lights that spread and sparkle mainly in the snowy Odori Park.

Late November to mid-March*

*Event schedules vary from year to year. For more details (and plenty of other events!).

Gifts in Sapporo

Sapporo Style Shop

A gift shop with nice gifts made mostly of materials of Hokkaido that are “Sapporo Style”-approved.
Observatory Deck Entrance, JR Tower East 6F, 2-5 Kita Gojyo Nishi, Chuo-ku, Sapporo City

The Kurashi Store of Hokkaido

A store full of popular and fascinating products of Hokkaido such as food, liquors, and handicrafts.
nORBESA 1F, 5-1-1 Minami Sanjo Nishi, Chuo-ku, Sapporo City

Popular Sweets of Sapporo/Hokkaido

Hokkaido sweets are all so delicious!
ROYCE’ “Nama Chocolate”
Calbee “Jaga Pokkuru”
Ryugetsu “Sanporoku”


Sapporo (New Chitose Airport) can be accessed easily from all over Japan! In addition, Sapporo Station is easy to access from New Chitose Airport by JR (about 40 min on rapid trains)! You can go to the center of Sapporo without going outside!

Sapporo-Tokyo(Haneda Airport/Narita International Airport)
About 1 hr 40 min (68 flights a day)

Sapporo-Osaka(Kansai International Airport/Itami Airport)
About 1 hr 55 min (20 flights a day)

Sapporo-Nagoya(Chubu Centrair International Airport)
About 1 hr 45 min (17 flights a day)

Sapporo-Fukuoka(Fukuoka Airport)
About 2 hr 45 min (6 flights a day)

» Explore Sapporo’s Highlights! -Sapporo’s Must-see Spots-
» Explore Sapporo’s Highlights! -Drinking Culture of Sapporo-


*The information herein is as of March 2018.