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Weekly Column Kanda This and That 327


ReleaseJuly 17, 2019

Thank you for coming back.

During the three-day holiday under the rainy sky, I went somewhere with determination. It was the corner of the parking lot next to the flower shop (editor’s note: it is in the neighborhood of the writer). Do you know the white vending machine here? Can you guess what is sold by the vending machine? It is dashi! Not juice bottles, but concentrated dashi in pet bottles. About one year ago, I first saw the same vending machine near Iwamoto-cho on Kanamono-dori Street, but I didn’t buy anything because I was overwhelmed by a bottle of 500 ml dashi selling for 700 yen. But now, I saw the same one near the entrance of the Ginza Line on Chuo-dori Street, which kind of encouraged me to go for it. That’s why I went to the white vending machine. Then, I got there, although the price was raised to 800 yen, I bought a bottle of ago-dashi. I immediately tried the dashi with somen noodles. The dashi is 8-9 times concentrated, so you can use only a small portion per serving. When I use regular noodle soup, I adjust the taste by adding soy sauce and mirin, but I didn’t have to adjust with this dashi, just adding water made my favorite taste. Delicious. In addition, the visual impact of the whole ago fish in the bottle raised my satisfaction level. These dashi bottles in the white vending machine were originally available at an udon shop directly run by a soy sauce company. Upon receiving a request to make them available outside the udon shop’s business hours, the vending machine was installed. By installing it at a coin parking lot, they have begun to spread their product nationwide. What business skill! This made me realize there are unlimited ways to do business. Next, I want to try the very expensive one, 180 ml for 800 yen!

Weekly Column Kanda This and That

*The information herein is as of July 2019.

Writer:Fumiko Ogawa

The wife of a couple who run a bakery near Kanda Station, Chiyoda-ku, Tokyo. She writes mainly about everyday and miscellaneous matters that happen around her and also in her neighborhood. She distributes her writings as "Weekly Column Kanda This and That" to the shop's customers and they are very popular. She is from Takasaki City, Gunma Prefecture.