At Hasshoku Center, fresh seafood from Hachinohe Port, dry seafood, and rare local foods of Hachinohe are available. You can buy seafood and use the charcoal grills to cook it at the center. About 400 shops open early in the morning every Sunday at Minato Sunday Asaichi, one of the largest morning markets in Hachinohe.
Hachinohe Sansha Festival is a gorgeous festival of floats that boasts about a 280-year history and tradition; 27 floats are paraded following a portable shrine. It takes place on June 31-August 4. Hachinohe Enburi is a festival to pray for an abundant harvest of the year and is held in Hachinohe City on February 17-20. Dancers wearing elaborate decorations and a horse head dance, swinging their heads.