3 Tips for Making the Most of Japanese Supermarket: Ito-Yokado

Ito-Yokado is one of Japan’s leading supermarket chains. Beloved by locals, it offers everything from a selection of quality foods to cosmetics, medicines, clothing, and everyday household goods. Here, we introduce three tips to help you make the most of your shopping experience at Ito-Yokado!
 

Tip 1: Find Nearby Stores and Check the Latest Deals

By visiting Ito-Yokado’s official website via the link below, you can use the GPS feature to find the nearest store with just one tap. Some locations, such as the Oimachi store in Tokyo and the Abeno store in Osaka, are conveniently located near stations. The official Facebook page is also regularly updated with discount information and popular featured items.

Official Mascot: Hatoson-kun

*Find the nearest store: https://www.itoyokado.co.jp/special/global/en/shops/
*Check the latest deals: https://www.facebook.com/letsgo.itoyokado/

Tip 2: Savor Japan During Your Trip—Explore the Deli Section and Seasonal Fruit

One of the best parts of exploring Japanese supermarkets is the deli section, with its wide variety of ready-made dishes. From sushi and bento boxes to yakitori, Ito-Yokado’s in-house production ensures these “tastes of Japan” are safe, reliable, and delicious—making them easy to enjoy without going to a restaurant. Look out for Ito-Yokado’s store-brand products, marked with the dove logo.

It’s nice that the sugar content is labeled in store, so you can pick out the sweeter ones.

Another highlight not to miss is the seasonal fruit. Strawberries, peaches, and Shine Muscat grapes are just a few examples, offering a uniquely Japanese combination of quality, flavor, and price.

The bread and wagashi (traditional Japanese sweets) are also worth trying.

Tip 3: Stock Up for After Your Trip—Japanese Seasonings, Household Goods, Souvenirs, Cosmetics, and Drugstore Finds

In addition to snacks and instant noodles, be sure to add Japanese seasonings and freeze-dried foods to your shopping list. With these on hand, you can easily recreate the flavors of Japan at home even after your trip.

There are sales floors featuring a variety of brands, and tax-free shopping is available for items such as brand-name cosmetics and popular local souvenirs.* In addition, the regional product fairs held several times a year offer a chance to discover specialties from across Japan, including Hokkaido and Kyushu.
*Available products vary by store.

Household Goods
Souvenirs