Explore Sapporo’s Highlights! -Festivals & Events in Sapporo-

Sapporo Snow Festival

The Representative Event of Sapporo: Sapporo Snow Festival

The festival started in 1950, when local junior high and high school students created six snow statues in Odori Park.

Now it is an event that many tourists from all over the world come to see. The Snow Festival has three sites: The Odori Site where visitors can enjoy various giant snow statues and projection mapping; the Susukino Site where romantic ice statues stand; and the Tsudome Site where visitors can play on slides made of ice, snow rafts and snow. A large ski/snowboard jumping platform is set up at the Odori Site, and there is an event where Japanese top-class jumpers perform their jumps! Watching the snow statues being dismantled after the festival is also something you can enjoy that is not very well known.

Every year from the first to second week of February*

Sapporo Autumn Fest

At the Autumn Fest held in Odori Park during autumn, local products are proudly presented, and you can enjoy delicious Hokkaido foods to your heart’s (and stomach’s) content!

Every year in September*

YOSAKOI Soran Festival

The main site of the YOSAKOI Soran Festival is Odori Park, the center of Sapporo.
The dance is a mixture of “Naruko” used in the “Yosakoi Festival” in Kochi Prefecture and Hokkaido’s folk song “Soran-bushi.” About 30 thousand dancers participate in this spectacular event.

There is an event during the festival in which anyone can join and dance.

June 6 to 10, 2018*

Pacific Music Festival

The international educational music festival PMF was founded in Sapporo by leading 20th century conductor and composer Leonard Bernstein.

Young musicians gather from all over the world, perform at outdoor concerts at Sapporo Art Forest where you can enjoy the summer breeze, give professional performances in Sapporo Concert Hall with its excellent sound, and give free concerts you can listen to in the city such as in Odori Park.

July 7 to August 1, 2018*

SAPPORO CITY JAZZ held during the same season is also recommended! Sapporo is filled with music this time of the year!

Sapporo White Illumination

Sapporo White Illumination was certified as one of the Japan’s Three Major Illuminations in 2017. You will be able to enjoy the art of beautiful lights that spread and sparkle mainly in the snowy Odori Park.

Late November to mid-March*

Gifts in Sapporo

Sapporo Style Shop

A gift shop with nice gifts made mostly of materials of Hokkaido that are “Sapporo Style”-approved.

Observatory Deck Entrance, JR Tower East 6F, 2-5 Kita Gojyo Nishi, Chuo-ku, Sapporo City

The Kurashi Store of Hokkaido

A store full of popular and fascinating products of Hokkaido such as food, liquors, and handicrafts.

nORBESA 1F, 5-1-1 Minami Sanjo Nishi, Chuo-ku, Sapporo City

Popular Sweets of Sapporo/Hokkaido

Hokkaido sweets are all so delicious!

ROYCE’ “Nama Chocolate”
Calbee “Jaga Pokkuru”
Ryugetsu “Sanporoku”

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The information herein is as of March 2018
att.JAPAN consists of members in their 20s and 30s, and we are all travel lovers. In addition to information about sightseeing and great dishes all over Japan, we offer a wide range of information about various subjects/topics, such as onsen (hot spring) and ryokan hotels. We introduce lots of information only att.JAPAN can offer, including information about famous sightseeing spots, the latest news about new facilities all over Japan and rare less-known areas in Tokyo, one-day model walking courses, and anime pilgrimages. We also offer contents to introduce Japan from the view of writers from abroad.

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